Privacy Policy

This Privacy Policy explains how Suppalyze collects, uses, discloses, and protects personal information provided through the use of its website and services.

By accessing Suppalyze, users agree to the terms outlined below. Users who do not agree to these terms should refrain from using the platform.

1. Information Collected

A. Information Provided by Users

Name and email address
Payment details (processed securely through third-party services)
Supplement reviews and ratings
Suggestions for new supplements or user-submitted feedback

B. Automatically Collected Data

IP address, device information, and browser type
Page visits, time spent on the site, and referral links
General usage behavior and interaction logs

C. Supplement Activity Data

Supplements viewed, bookmarked, or saved
Health category ratings submitted
Supplements added to comparison tools or starred for filtering

2. Use of Information

Deliver and personalize user experience
Power AI-driven supplement scoring and recommendations
Manage subscriptions and process transactions
Enhance platform functionality and resolve technical issues
Communicate product updates and features (with email opt-outs)
Ensure legal compliance and enforce terms

3. Sharing of Information

With third-party services (e.g., payments, hosting, analytics, advertising networks such as Google AdSense and Google Analytics)
When required by law or to protect rights and safety
As anonymized, aggregated data for insights or research

4. Data Security and Retention

Suppalyze secures user data with technical and organizational safeguards, including encryption of data in transit and restricted access to personal information.

Personal data is retained only as long as necessary for service delivery, legal obligations, or fraud prevention. Account data is generally retained until an account is deleted, after which related data may be kept for up to 12 months for compliance purposes.

5. User Rights and Control

Access or update personal data
Request data deletion or account closure
Unsubscribe from marketing emails
Manage cookie preferences via browser settings or consent banner

6. Cookies and Tracking

Suppalyze uses cookies and similar technologies to maintain session state, analyze usage, deliver personalized content, and provide relevant advertising. Third-party partners such as Google Analytics and Google AdSense may set cookies to deliver ads and measure ad performance.

On first visit, users may be presented with a cookie consent banner to accept or manage preferences for non-essential cookies. Users may also opt out through browser settings or third-party opt-out tools.

7. Sensitive & Health-Related Data

Suppalyze does not request or collect medical records or detailed health history. Any supplement ratings or related information submitted by users are treated as general wellness preferences, not as protected health information. Users should not submit sensitive personal health data through this platform.

8. External Links

Links to third-party websites are provided for convenience. Suppalyze is not responsible for their privacy practices.

9. Children's Privacy

Suppalyze is intended for users aged 18 or older. We do not knowingly collect data from minors.

10. Legal Compliance

Suppalyze complies with applicable privacy laws, including the General Data Protection Regulation (GDPR) for EU users and the California Consumer Privacy Act (CCPA) for California residents. Users in these regions may have additional rights regarding their data, including the right to opt out of data sale, request data portability, or file a complaint with authorities.

11. Policy Revisions

This policy may be updated. Substantial changes will be announced via the website or email. Continued use means acceptance.

12. Contact Information

For questions, contact us at [email protected]